A sump pump that kicks on every 30 seconds, runs for 5 seconds, shuts off, then repeats is short cycling. It wears the motor out 5-10x faster than normal operation. A pump rated for 10 years of normal use may burn out in 1-2 years of constant short cycling. The cause is almost always one of three things: a float switch that is stuck or positioned incorrectly, a failed check valve that lets pumped water fall back into the pit, or a pit that is too small and fills to the activation level with a tiny amount of water.